Friday, October 7, 2011

Legacy, digitally.

His brainchild becomes our inheritance. One of them is the advent of digital age.

"Somewhere within the first paragraph of Jobs' legendary accomplishments should be his ability to get major record label executives to agree on terms for selling their music digitally. Jobs knew that 99 cents was the ideal price point for mp3s, and he worked his way into their good graces with three strategies, according to Knopper. First: charm and steely-eyed determination. Second: Apple's relatively small market share compared to Windows made the labels believe the platform could work as a test market. Third, of course, was the tens of millions of dollars Apple was promising to dump into marketing. Labels were going to be able, Jobs promised, to ride the lengthy coattails of Apple's revolutionary new gadget back to a promised land of profits. This is Jobs' true genius, compressed: irresistible persuasion disguised by a cult-creating approach to aesthetics."

- Pitchfork (Oct 6th, 2011)

Rest In Peace,
Steven Paul Jobs
(February 24, 1955 - October 5, 2011)

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